Latest PR from McD
Mc D’s have started a new PR campaign to convince us that their burgers only contain meat and that they care about the environment. It’s all on a swanky new website called- Make up your own mind.
As expected the questions put on the website, supposedly supplied by real people, are not answered at all. For example, someone asks “can you do more reduce your packaging?”
The answer: “we aim to make sure that as much of our packaging as possible is made from renewable resources”. No mention of any attempt to reduce packaging. And they certainly need to make an effect to reduce it - see my post on packaging.
They’ve even started offering to take people to see the cows that Mc D’s meat comes from and become a Quality Scout. I wonder if that includes a trip around the production factories…my guess is probably not!
July 15th, 2006 at 12:32 pm
Ok many its not that new. It was launched a month or so back. I only found out about it because of an advert in the Times today.