Comments on: TV Without Frontiers directive threat to vidcasts http://www.voxpolis.com/2006/tv-without-frontiers-directive-threat-to-vidcasts/ Politics, culture, surrealism... Sat, 22 Nov 2008 20:48:02 +0000 http://wordpress.org/?v=2.6.1 By: The Dark One http://www.voxpolis.com/2006/tv-without-frontiers-directive-threat-to-vidcasts/#comment-495 The Dark One Fri, 03 Nov 2006 18:09:55 +0000 http://www.voxpolis.com/2006/tv-without-frontiers-directive-threat-to-vidcasts/#comment-495 The threat is that the revised "Television Without Frontiers" Directive legislation will create legal uncertainty because it directly overlaps with other legislation (currently in place within each member state) and is to vague to establish clear direction. Furthermore, self-regulation schemes should be encouraged instead of more regulation related to the broadcasting and advertising scope of new interactive services. Currently there is no industry standard for advertising on emerging platforms such as video content and video on demand – will the new legislation establish limits before the market can determine the best balance between user experience and monetary contribution? It is a matter of Dark Matter Politics when regulation ordained by the European Union preludes the opportunity for the market, through testing and self regulation, to determine the best way of managing new emerging technologies. Furthermore, the Audiovisual Media Services (AVMS) Directive may not only stifle the growth of interactive content in Europe but take precedence over the choices and legislations of each member state. The threat is that the revised “Television Without Frontiers” Directive legislation will create legal uncertainty because it directly overlaps with other legislation (currently in place within each member state) and is to vague to establish clear direction. Furthermore, self-regulation schemes should be encouraged instead of more regulation related to the broadcasting and advertising scope of new interactive services. Currently there is no industry standard for advertising on emerging platforms such as video content and video on demand – will the new legislation establish limits before the market can determine the best balance between user experience and monetary contribution?

It is a matter of Dark Matter Politics when regulation ordained by the European Union preludes the opportunity for the market, through testing and self regulation, to determine the best way of managing new emerging technologies. Furthermore, the Audiovisual Media Services (AVMS) Directive may not only stifle the growth of interactive content in Europe but take precedence over the choices and legislations of each member state.

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