Virgin sheaths itself from CO2
An interesting coincidence that Richard Branson has decided to announce his intention to donate all the profits from his Virgin Atlantic airline to help tackle climate change on the day that the state of California decides to sue car manufacturers. Clearly Branson knows that airlines, the fastest growing cause of climate change, would be next to receive attention from the expanding “let states sue the ass off big business” culture (well everyone else is suing why not states too).
Don’t forget that you can fly non-stop from Heathrow-LA on Virgin airlines.- think of the damage he’s causing to California.
Its also interesting that Branson has alot to gain from this move against car manufacturers. Branson owns Virgin fuels, that turns corn into biofuels - an alternative to petrol for cars, and has just invested in a Californian based company Cilion. Clearly a success for this law suit (although highly unlikely) would be a boost for his company, as car manufacturers look for alternatives to oil. To top it all off, Branson happens to be a friend of cigar chomping Arnie, the Governor of California.
Clearly Virgin is now doing its bit for the PR campaign on climate change. But we’ll have to wait and see how successful his pledges really are.